Sales Page for a Group Coaching Programme
Background
“Stop Waiting, Start Creating” is a new group coaching programme for creative people who feel stuck. The online programme runs over 7 weeks with group sessions, tasks to complete individually and a 1-2-1 session with creative coach Juliet. My task was to create the sales page for the programme.
The Process
My sales page process always begins with a client questionnaire, and this was no different. Juliet spent time completing my questionnaire with insights into her values, her business and her clients as well as the programme itself.
Next, I conducted research interviews with two of Juliet’s previous clients. I wanted to understand more about their challenges and struggles with creativity, why they had chosen to work with Juliet, and how that work had helped them. I recorded this interviews so I could go back and capture the exact words they used - this is so valuable when it comes to the writing.
I followed this up with an in-depth interview with Juliet where we discussed her questionnaire and the interview findings.
Juliet also gave me access to the “Stop Waiting, Start Creating” programme so I could better understand the client experience, as well as testimonials and feedback from previous clients.
I weaved all of this into Juliet’s sales page which I delivered to her ready for review, as a Google Doc.
Here’s what Juliet said about working with me:
I loved working with Clair, from filling in her unique SPARK method questionnaire at the start to the finished product of a sales page for my program, What stood out for me was the level of detail she goes into, and the enthusiasm she has for learning about you and your business.
I appreciated that she really explains the process, and why she's asking things in a certain way, for example when answering questions initially that may seem similar, she explains why she does this, to come at things from different angles and get a deeper understanding of the language you use, and what matters to you, so that she can then translate this into your bespoke messaging.
Clair then delves deeper, interviewing clients to get their perspective and fuller experience of working with you, to tease out what the unique benefits and personal results of working with you are, gaining the quality evidence of how you work as a coach, so that she can then bring that to life in the copy.
Finally, when I received my sales page it made me so excited, I think I messaged her and said 'I'm so giddy I want to do MY course!' because she had sold it to me so well in such a vibrant and engaging way. It definitely felt like a piece of me, how I talk and work with people. I felt it was a true reflection of me and of the vibe I wanted to create within the program and who I wanted to attract to it.
I also loved how it was structured, it was easy to digest in useful sections, which is really important to me as a neurodivergent business owner and the likely creative people I will attract to my course. It needed to feel simple to access and understand, and the structure, in bite-size chunks, with sprinkles of testimonials throughout. achieved that.
I wouldn't hesitate to recommend Clair to work with on your sales strategy and messaging, she has an enviable talent for taking lots of your ideas, making sense of it all and then delivering brilliant, engaging messaging, in YOUR voice, to your clients. It's pure wizardry and worth it's weight in gold to enable you to then crack on and get your program out into the world and do what you do best. Thanks Clair!
Juliet Thomas, From Seed to Sky
