During this year I have been quietly rebranding my business.

Not just rebranding. Refocusing.

I say that, because it wasn’t a complete pivot into a whole new area of work. This was work I was already doing for my clients - I just wasn’t really talking about it or offering it to new clients.

Ironically though, this was the work I enjoyed most.

Resistance

Rebranding wasn’t a completely new idea. It had been creeping into my thoughts for a while, but I had been resisting making the change. Was it an admission of defeat to stop doing some areas of work, before I just didn’t love it anymore? (I can be stubborn).

And then there was the fear. Rebranding sounded like it might be too hard.

But if you are thinking of rebranding your business, it’s definitely do-able. Here’s how.

Rebranding Steps

Having finally decided I needed to do this, I “brain dumped” all the different parts of my business I would need to change. In no particular order:

Business name
Website
Domain name
Email address
Logo and branding
Social media accounts
My offers

First, I mapped out what I wanted to offer, because this would help me write the copy for my website. This part is always tricky. But it’s important to remember that this isn’t set in stone. Every client is different, and so often I will come up with a bespoke package for them after an initial conversation.

I decided to use my own name for my business name, and my domain name. My previous business name was very specific to the work I did, which made refocusing more difficult. I decided that my own name gave me flexibility and simplicity.

I bought the domain name and linked it to my website as a secondary domain while I completed the changeover. Then I switched it the primary domain when I was ready.

I created my logo and branding (hello Canva!) and picked headshots that I could use on my website.

Switching my social media accounts to my new name was surprisingly easy and straightforward.

There are still a few loose ends to tie up - but I’m u and running in my new direction and it feels good!

rebranding Lessons

The process has taken me longer than I expected, as I’ve been fitting it in around existing client work.

But most of the steps above have been easier than I expected, too. There wasn’t much that I couldn’t figure out with Google.

When I got stuck creating my new email address and linking it to my domain, Google Support were amazingly helpful and even got on the phone to talk me through it.

I decided against getting new business cards printed. The truth is, I still have lots of my existing business cards which tells me I don’t use them all that much. So, I’ve gone for a digital business card, which I created using HiHello. It’s easy to use, and I can easily make changes without another trip to the printers.

Setting goals and accountability

Getting this done has been a challenge. But all the way along, WOW Team have supported and encouraged me. Our sessions have been a safe and supportive space to talk through the steps I’ve taken and what I need to do next. They have offered suggestions and helped me organise my thoughts. They have cheered me on and celebrated the little wins.

Tips for rebranding your business

If you are thinking of rebranding, here are my top tips for a painless process.

Map out what you need to change first.
Tackle it a bit at a time - don’t try to do it all at once.
Don’t worry too much about the “messy middle”. No one will really notice if your website looks a little untidy for a short while.
There’s not much you can’t figure out, and help is out there if you ask for it.
Find support and accountability to help you set goals and share your achievements.

Find out more about WOW Team and how we can support you here.